Patagonia was founded in 1973 by Yvon Chouinard who began his career producing tools for a growing clientele of Californian alpinists. Alpinism, together with other outdoor sports such as skiing, snowboarding and surfing, is still to this day a big and important part of Patagonias business which today produces functional clothes and shoes with high quality. Patagonias clothes suit perfectly for most outdoor activities as well as everyday-wear for active city people. The brand’s love for nature has put focus on producing eco-friendly products and the brand actively works towards protecting our environment - which we at 6/5/4 think is extremely important!