Deus Ex Machina (latin: ‘god from the machine’) kickstarted its engines in Sydney in 2006, with customized motorcycles, surfboards and the notion that doing something is more fun than just owning something. Today, the brand is as much a household name within the custom motorcycle scene as the surf scene, building stunning bikes, apparel, and boards for free spirits around the world. Deus Ex Machina is not only a brand, it’s a culture. Or like they say themselves: the way forward is one down, four up!
