Standard Procedure has been protecting Australians from the harsh sun since 2020. Inspired by the nation’s surfing culture, where boardshorts and bikinis were the natural clothing choice and the long days at the beach that came with this lifestyle. In a scorching hot climate, with the scorching sun shining through a hole in the ozone layer, you need a sun protection that can withstand the toughest of conditions. Standard Procedure’s founders, Zepha Jackson, whose parents worked in the sunscreen industry for many years, and Dion Agius, a professional surfer with many hours in the salty ocean water under their belts, wanted to create just that protection. With a focus on sustainability and creating products that can withstand the Australian climate, Standard Procedures protects us from the harsh rays of the sun and extends our time on the beach and in the waves.